Richard Talbot · London

I’m Rick. Co-founder of Totally.Digital, working in the gap between strategy and shipping.

SEO and all things Search since 2012 and ten years inside a software development company taught me the hard part is rarely the idea. It’s the teams who need to agree, the data nobody trusts, and the change nobody owns. That middle is where I work.

I am technical enough to read the code and the logs, commercial enough to defend the priority to a board, and I know how to make the trade-offs visible to the people that matter, get the thing over the line, and measure whether it worked.